An occasional journal
On clothes, and the machines learning to make them
Long-form essays at the seam between what we wear and what we build. Written slowly, published when finished, read best with something warm nearby.
Recent essays
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6 Questions to Ask Before You Trust a Brand's Sustainability Tech Claim
Brands increasingly cite 3D sampling, AI optimisation, and digital twins as proof of sustainability. Here are six questions to ask before you believe them.
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What Happens to a Garment's Data After You Return It
When you return a dress that didn't fit, the garment goes back to a warehouse — but its data travels somewhere else entirely. Here's where it goes, and what it quietly changes.
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5 Ways AI-Generated Product Images Change What You See in a Store
From model diversity to colour accuracy, AI-generated product photography is already changing what you see when you shop online. Here's what's actually happening—and what it means for you.
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The Quiet Role of PLM Software in Every Garment You Own
Behind every garment you own, invisible software is making decisions about its quality, timing and environmental footprint. Here is what product lifecycle management actually does — and why it matters to you.
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How Zalando Uses Your Browsing to Decide What Gets Made Next
Every click, hover, and abandoned cart on Zalando feeds a system that shapes which clothes get ordered and in what quantities. Here is how that invisible loop actually works.
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Trend Forecasting After Heuritech: What the Luxurynsight Deal Changes
When Luxurynsight acquired Heuritech, two of fashion's most-watched data companies merged into one platform. Here's what that means for the trend intelligence behind the clothes you eventually see in stores.
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What AI Does to How You Discover Clothes Online
Your search results feel different lately, and that is not your imagination. AI assistants are quietly rewriting the rules of how you find clothes online.
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Free resources
All resources →Ask AI about your clothes — 27 prompts for the wardrobe you already have
Twenty-seven copy-paste prompts for the everyday questions about clothes: what to do about a stain, whether a repair is worth it, how to read a fabric before you buy, how to sell or donate well, what to pack, and what a label or a claim actually says — and what it does not. Every prompt asks about the fabric and the label first, works only from what you paste, and never concludes a piece is sustainable, ethical or good value without evidence. A thin skill sets the same rules for any question you ask in your own words. Runs in Claude, ChatGPT, Gemini and Claude Code.
Get the kit →Wardrobe care log — decode labels, log repairs, keep the clothes you love longer
A 21-column log plus a skill for the clothes you intend to keep: describe a care label and it comes back in plain words, tell it about an item or a repair and it writes the row, ask what to check before a wash and you get a checklist based on the fabric and the label, and once a season it reads the log back — what you have not worn, what needs a stitch, what each piece has cost per wear so far. It asks about the fabric before advising and never claims a brand is durable, sustainable or ethical. Runs in Claude, ChatGPT, Gemini, Claude Code and Google Sheets.
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What we cover
About All Things Fashion
Consumer-friendly fashion x tech lifestyle: sustainability, made-to-order, the business behind the clothes, and how technology changes what we wear.
More about this publication →Come along
New essays arrive when they are ready — usually monthly, sometimes not. No schedule, no series, no course.
Free. Always has been.